The Power of UTM Codes Are you struggling to determine the results of your digital marketing campaigns? Wanting to track your ROI using social media? Here at Fresh Ink, we know the importance of tracking and studying these results, as they influence
Blaze Equipment needed to create an online presence to compete with other brands in their industry. With no existing marketing structure in place, it was Fresh Ink’s goal to develop an integrated marketing strategy that included a new website and digital marketing through search engine
Facebook is a critical frontier in the world of marketing. According to Hubspot, 80% of US social network users prefer to connect with brands through Facebook. These connections turn thousand of followers into loyal customers. Since 77% of B2C consumers and 43% of B2B
To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends. In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most
Do you remember five years ago when everyone was predicting video was going to be the next new frontier in marketing? Game of Thrones had just released its first season, the Oprah Winfrey show ended after a 25 year run, and we were all
So you’ve created a video for your company. Hooray!!.. Now what? Equipped with your video, you and your brand stand poised to enter into a pool of advertising possibilities. The only thing separating you from taking the plunge into the very exciting world of
Here at Fresh Ink, we do several things very well. We specialize in the production, optimization, and marketing of beautiful videos. The production aspect of our work is pretty simple to understand. It involves some extensive camera equipment, expert videographers and the keen eye of
Enjoy our latest video featuring client work from 2016 Here at Fresh Ink, we are experts at creating visually stimulating and highly memorable videos, catapulting your brand into first place position on podium of credibility and innovation. We have a digital team who specialize in optimizing
A successful video campaign encompasses more than the creation of beautiful cinema. While the cinematic featurette might be the visual star of the show, there is an immense amount of forethought and planning which must be performed prior to the producer calling ‘action.’ It’s this
If your business is not utilizing YouTube video production to promote your brand, you are doing marketing all wrong. Being a video production business you might think us a little biased, however we have pretty big industry players who agree with us. Google crunched
‘How-To’ videos can help your brand become a thought leader in the construction industry. We shot this video about “How To Install Fiber Cement Siding” and received over 5,000 organic views! Additionally, organic searches actively engaged Allura, commenting on the video’s helpfulness and asking additional questions.
YouTube keeps its rankings playbook off the record. The platform gives us some hints on what makes some videos rank higher than others, but it’s usually up to experts like Fresh Ink Marketing to crack the code with research and testing. We’ve found that
If you want to stand out amongst your competitors, you need to use engaging video production. Videos are compelling, engaging, and people remember them. The demand for video is skyrocketing. By 2020, 75% of mobile data traffic will be from video content. Information about
YouTube just released an exciting new tool called End Screens. This Youtube tool will make your videos look more professional, and keep viewers watching. They are YouTube’s answer to the question, “Why don’t my annotations work on mobile?” And YouTube’s response to the fact
Now that you have a few marketing videos in your repertoire, it’s time to display them in a way that maximizes their visibility and your investment. The best way to do this is to create YouTube playlists for your videos. YouTube playlists do 5
What is the ROI (return on investment) on video marketing campaigns? We’re frequently asked this question by clients when they start their video marketing campaign. They want to know what the direct monetary results will be from their digital marketing efforts. Typically, there’s a
Join Fresh Ink Marketing for a free online marketing group session covering social media tips and tricks. We welcome all backgrounds and ages including students and graduates. Get more acquainted with marketing through social media, blogging, web design, analytics and more with this free online marketing
Most brands aren’t even aware of the fact that they are using video marketing platforms incorrectly. Instead of using YouTube to simply catalog all their video content, YouTube can be used to compliment that content, find new customers with it, and grow an online presence