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Video Production

Spend Less. Gain More.

In today’s evolving marketing landscape, it can be tough to keep up with the ever-growing technologies and platforms in which content is displayed. It’s tough on the mind and on the wallet. Often, we digital marketers feel it’s necessary to create separate campaigns geared towards

Top 3 Tips to Win with YouTube Marketing

Top 3 Tips to Win with YouTube Marketing

  To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends.  In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most

3 Things to Do Now You Have a Video

  So you’ve created a video for your company.  Hooray!!.. Now what?  Equipped with your video, you and your brand stand poised to enter into a pool of advertising possibilities.  The only thing separating you from taking the plunge into the very exciting world of

The Differences Between Optimization and Marketing.

The Difference Between Video Marketing and Video Optimization

Here at Fresh Ink, we do several things very well.  We specialize in the production, optimization, and marketing of beautiful videos.  The production aspect of our work is pretty simple to understand.  It involves some extensive camera equipment, expert videographers and the keen eye of

How to Win the YouTube Game

How to Win the YouTube Game

A successful video campaign encompasses more than the creation of beautiful cinema.  While the cinematic featurette might be the visual star of the show, there is an immense amount of forethought and planning which must be performed prior to the producer calling ‘action.’   It’s this

Are You Winning the YouTube Game?

   If your business is not utilizing YouTube video production to promote your brand, you are doing marketing all wrong. Being a video production business you might think us a little biased, however we have pretty big industry players who agree with us.  Google crunched

Construction Industry How-To Videos Increase Sales

  ‘How-To’ videos can help your brand become a thought leader in the construction industry. We shot this video about “How To Install Fiber Cement Siding” and received over 5,000 organic views!  Additionally, organic searches actively engaged Allura, commenting on the video’s helpfulness and asking additional questions.

Stand Out with Video Production

  If you want to stand out amongst your competitors, you need to use engaging video production. Videos are compelling, engaging, and people remember them. The demand for video is skyrocketing. By 2020, 75% of mobile data traffic will be from video content.  Information about

How To Use the YouTube Audience Retention Tool

  A tool is only useful when used correctly. We took a look at a tool provided by Youtube to help you improve your videos. Our current analytics obsession at Fresh Ink Marketing is YouTube’s audience retention tool. The tool provides statistics down to the

Company Profile Video: What is it, and why do you need one?

Video marketing is a powerful medium that can boost brand engagement, increase trust in a company, and is a trend that isn’t going anywhere anytime soon. Gone are the days where the primary ways to interact with customers is through television, newspaper ads, sales brochures,

Smooth Video Shoot

Whenever we work with first-time video clients, we’re invariably asked to recommend some tips for making sure that the shoots run as smoothly as possible. This blog lists some of our tried-and-true methods for making sure that your shoot is a success for you and your

What to Expect During An Interview

We know how nerve-wracking it can be to do your first on-camera interview. At Fresh Ink, we love to make the process as comfortable and enjoyable as possible. With a little bit of preparation, doing an on-camera interview can be a fun and rewarding experience.

YouTube Science

At Fresh Ink, we like to stay ahead of the curve of video marketing with YouTube science. We are constantly researching the latest industry trends to find new, innovative ways to market video content. An integral part of our strategy is YouTube science and optimization. You may


Using Video to Drive Sales

  It’s no secret that there is power in video to drive sales. Videos build trust with your consumers and make them feel confident in doing business with you. Watch our video showing you the types of videos that your brand can make, then read


Ideal Video Length

As a video marketing company, prospective clients often ask us how long their videos should be. This is an important question as video length can impact audience retention, which can help or hinder your outreach. Given that, there are several factors that can impact the


Using White Space in Design

At Fresh Ink, we’re in love with design. The way that you visually brand yourself can sometimes communicate your brand identity better than words can. It’s with this in mind that we say: Don’t be afraid of white space! When many companies design their logos


Incorporating B-roll into Your Video

When you create a video, there are two types of essential footage. The first kind, the a-roll, is made up of talking-head interviews that provide information for the consumer and introduce key members of your team. The second, the b-roll, is the supplemental footage of


Why Design Matters…

Think about your favorite movie quote or speech. What drew you to it? The words certainly played a part, but more likely it was the emotion, the context that really pulled you in and made you listen. Here at Fresh Ink, we think of design


What is Branding?

In the marketing world, the word “brand” is thrown around a lot. It’s used so much that it almost loses its meaning. Due to this, we thought we’d discuss what branding truly is and why should you be paying attention to it. Many people think

Why Music is Important to the Video Process?

Music is far more than background noise for your videos. We all love music but sometimes don’t recognize how it can stir our emotions, motivate us, and move us to action. Music has a critical role in creating an engaging video. Here are our reasons

The Fresh Ink Video Process

At Fresh Ink, our turnkey production services ensure that we can handle the planning, creation, and marketing of your videos from start to finish. We have your back every step of the way and, to demonstrate, we put together this blog to walk you through our time-tested process.

Guide to Being On-Set

It’s no secret that video can have a great impact on the public’s understanding of your brand and on your ROI. According to a recent article by Digital Sherpa, videos increase the public’s understanding of your brand and products by 74%. Pair that with the

Top 3 Ways to Optimize Your YouTube Thumbnails

Every day, hundreds of millions of hours of content are watched on YouTube. The question is now how to make your video stand out from the noise and convert the viewer to watch and engage with your video. We’ve created this blog post to outline

Facebook vs. YouTube: The Video Marketing Battle

Over the past year, Facebook has become a serious contender against YouTube as a video marketing platform. In August 2014, Facebook overtook YouTube in total number of video views on desktop. It has added new video functionality features, including a Videos tab and the ability


Your Video Marketing Budget – How to Maximize Your ROI

Allocating money when putting together your marketing budget for the year can be tough – how do you determine what budget will cultivate the right video content mix for your viewers and increase sales? As web video is exploding –in view time, influence, reach –

Capitalizing CTA’s for Video Marketing

Well, 2015 is nearly half over and it’s looking like, in the U.S. alone, that we will have over 200 MILLION regular viewers of digital video. On top of that, 61% of young executives have said that they will continue to rely more heavily on

3 Top Videos of 2014- Why They’re Successful

Web videos are quickly becoming a staple to every business campaign. In fact, content marketing (which includes the integration of media) has grown tremendously over the last few years. Forbes says: [Content marketing] allows a company to steadily build rapport with its demographic and develop

GoPro: How Video Builds Brand Awareness

Okay, so now that you know a little bit about video and how videos can benefit a company, let’s take a look at one company who has used video to boost brand awareness and sales significantly. GoPro. Nick Woodman founded GoPro in 2002 and his

Tent-pole Programming: Christmas Edition

No, we aren’t pitching tents here, are you crazy? It’s cold outside. So then, what is tent-pole programming? Tent-pole programing is a method of advertising that allows you to create a video based on popular cultural events. These events can be related to politics, major