What’s the difference between a television advertisement and an online video advertisement? Let statistics tell you. “75% of ad agency executives cited web videos as equally or more effective than traditional TV advertising, direct response or display ads” (eMarketer report). And, to top that, online
It’s obvious that YouTube is the front-runner when it comes to showcasing video platforms. However, YouTube, just like anything else, has it’s pros and cons. Google, the number one search engine in the world, acquired YouTube back in 2006 and more than 1 billion unique
Marketing has, for decades upon decades, been the key to building brand awareness. However, recent years have presented a much more modern way to market—involving social media, email campaigns, VIDEO and more approachable websites. Social media alone is scoring big with B2B and B2C companies.
Did you know that the average Internet user spends 88% more time on a website with video? Pretty significant, huh? Did you know that 68% of these viewers then share the video they are watching? It is important that video engagement be brought to your
What’s the hype when it comes to YouTube? How about this: YouTube is the second largest search engine (next to Google) producing 100 hours of video every minute. Why? Because 6 billion hours of video are watched each month on YouTube and 90% of information
The whole idea behind brand marketing is to build your brand, right? And when building your brand, the content you yield is most important (as we discussed in our Sales Funnel post). However, one big mistake many companies make is limiting their content to text or
When deciding what kinds of videos to showcase in relation to your brand, there are many, many, many determining factors. The Sales Funnel outlines what types of videos you should include in your content. “Because today’s independent customer will go through over half of the