Video is popular – we all know that. But are you aware of just how powerful it can be? Studies show that the use of video in your digital marketing campaigns can dramatically increase ROI. Read on to learn more about the powerful impact video makes, and I’m sure you’ll be wanting to incorporate it in every way that you can!
Give Them What They Want
Consumers prefer video. In fact, 4 times as many consumers would rather watch a video about a product or service than read about it. Furthermore, 1 in 4 will actually lose interest in a company if it doesn’t have video! Don’t let consumers lose interest in you, and start utilizing video now.
They Work Everywhere
Video can be included in many ways through your digital marketing campaign. Social media is always a good option, so share your company’s video through Facebook, LinkedIn, Instagram, and maybe even Twitter if it suits your brand. Adding video to your company’s email blasts can also be a great way to pull consumers in. Studies have shown that customers are nearly 50% more likely to read email newsletters that include links to video. Don’t wind up in the trash with the rest of their junk mail, and start adding video to your emails!
Videos Build Confidence
Growing up, our mothers would tell us that “saying it and doing it are two different things.” Mother knows best, so don’t just tell your audience how great your products or services are, but show them! Videos can help to build confidence and trust in your business, making consumers more likely to move towards a purchase. 4 in 5 consumers would agree that showing how a product or service works through video is crucial. Give consumers the confidence they need and provide them with helpful video content.
Easier Said Than Done
So now you know the power video can have, but how do you make these videos? What type of content are consumers looking for, and how do they expect that it be presented to them? All are important questions to consider, but don’t worry — we’ve already got the answers! Head on over to this blog post, or this one, or even this one, where we dive deeper into the world of video marketing and provide the helpful tips and tricks to maximize success.
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