In just a couple months, Fresh Ink worked to put Revolutionary Principles of Movement on the map, making them known for their premiere ballet teaching and educational tools. Now having viewers in over 168 countries and an increase in subscribers by 247%, needless to say, RPM has a rapidly growing fan base of interested ballet teachers and students.
The Problem.
- Unable to monetize educational business model
- Inability to scale efficiently
- Uncertain of target audience
- No effective social media strategy
The Solution.
- Developed a YouTube campaign strategy
- Video production for a 6-month campaign
- Video optimization for maximum reach
The Results – Month over Month.
- Watch time up 182%
- Views up 192%
- Shares up 367%
- Subscribers up 247%