Results matter.
WireCo WorldGroup
With a need for qualified job applicants, WireCo entrusted the Fresh Ink team to carry their campaign to success. Through the development of overall campaign messaging, Facebook audience profiles and advertisements, landing pages, and 4 videos, we saw a dramatic increase in results for WireCo.
The
Problem.
Needed qualified job applicants
Unsure of their target audience
Wanted to generate greater brand awareness
The
Solution.
Developed Facebook strategy
Created a new, cohesive campaign messaging and targeted audiences
Created landing pages to attract job applicants
Launched FB ads targeting only local markets
The
Results.
9x increase in job applicants in a 8-week period in one market alone
Reduced applicant lead cost to $4.95 per applicant
Average ad CPC: $0.56