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Tag: fresh ink marketing

They’re Called Influencers For A Reason

Is your brand collaborating with influencers? Many YouTube creators and Instagram influencers already have massive and passionate audiences in the millions. Therefore, they are an already established platform for your brand to advertise on, and it’s guaranteed to stir up excitement among their dedicated followers. Read on to learn more

Top 3 Tips to Win with Facebook Marketing

Top 3 Tips to Win Facebook Marketing

  Facebook is a critical frontier in the world of marketing.  According to Hubspot, 80% of US social network users prefer to connect with brands through Facebook. These connections turn thousand of followers into loyal customers.  Since 77% of B2C consumers and 43% of B2B consumers are acquired through Facebook,

How To Write YouTube Descriptions To Drive Web Traffic

Want to drive traffic from YouTube? When crafting YouTube content, most creators automatically assume that their video is the only aspect of uploading that they need to pay attention to. They focus so strongly on creating their video content that they neglect the steps of the video-making process that ensure

Top 3 Tips to Win with YouTube Marketing

Top 3 Tips to Win with YouTube Marketing

  To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends.  In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most recent site changes YouTube has

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5 Easy Ways to Market Your Video

  Do you remember five years ago when everyone was predicting video was going to be the next new frontier in marketing?  Game of Thrones had just released its first season, the Oprah Winfrey show ended after a 25 year run, and we were all Party Rockin along with LMFAO.

Are You Winning the YouTube Game?

   If your business is not utilizing YouTube video production to promote your brand, you are doing marketing all wrong. Being a video production business you might think us a little biased, however we have pretty big industry players who agree with us.  Google crunched the numbers and the Wall

Upload Videos to YouTube for Maximum Views

  YouTube keeps its rankings playbook off the record. The platform gives us some hints on what makes some videos rank higher than others, but it’s usually up to experts like Fresh Ink Marketing to crack the code with research and testing. We’ve found that a major factor in obtaining

Stand Out with Video Production

  If you want to stand out amongst your competitors, you need to use engaging video production. Videos are compelling, engaging, and people remember them. The demand for video is skyrocketing. By 2020, 75% of mobile data traffic will be from video content.  Information about your brand is what customers

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How To Use Playlists on YouTube

  Now that you have a few marketing videos in your repertoire, it’s time to display them in a way that maximizes their visibility and your investment. The best way to do this is to create YouTube playlists for your videos. YouTube playlists do 5 main things for your brand

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What is the ROI of Video for Your Company?

  What is the ROI (return on investment) on video marketing campaigns? We’re frequently asked this question by clients when they start their video marketing campaign. They want to know what the direct monetary results will be from their digital marketing efforts. Typically, there’s a misconception that a single video

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Using White Space in Design

At Fresh Ink, we’re in love with design. The way that you visually brand yourself can sometimes communicate your brand identity better than words can. It’s with this in mind that we say: Don’t be afraid of white space! When many companies design their logos and brand image, they are

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Incorporating B-roll into Your Video

When you create a video, there are two types of essential footage. The first kind, the a-roll, is made up of talking-head interviews that provide information for the consumer and introduce key members of your team. The second, the b-roll, is the supplemental footage of your company in action that

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Why Design Matters…

Think about your favorite movie quote or speech. What drew you to it? The words certainly played a part, but more likely it was the emotion, the context that really pulled you in and made you listen. Here at Fresh Ink, we think of design as the emotional context of

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What is Branding?

In the marketing world, the word “brand” is thrown around a lot. It’s used so much that it almost loses its meaning. Due to this, we thought we’d discuss what branding truly is and why should you be paying attention to it. Many people think of branding as a company’s

Why Music is Important to the Video Process?

Music is far more than background noise for your videos. We all love music but sometimes don’t recognize how it can stir our emotions, motivate us, and move us to action. Music has a critical role in creating an engaging video. Here are our reasons why you should pay special

The Fresh Ink Video Process

At Fresh Ink, our turnkey production services ensure that we can handle the planning, creation, and marketing of your videos from start to finish. We have your back every step of the way and, to demonstrate, we put together this blog to walk you through our time-tested process.

Guide to Being On-Set

It’s no secret that video can have a great impact on the public’s understanding of your brand and on your ROI. According to a recent article by Digital Sherpa, videos increase the public’s understanding of your brand and products by 74%. Pair that with the fact that more than 100

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Top Practices for Building Your YouTube Content Strategy

Think With Google predicts that, by 2017, 74% of all Internet traffic will be come from videos, increasingly on mobile. In fact, mobile watch time on YouTube is already surpassing desktop traffic in 2015. Keeping this in mind, it’s easy to see why now is the time to make sure

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FIM Gives Back – Freedom Day

At Fresh Ink, we know that giving back through service can help a community to thrive and grow. Part of our company’s mission is to leave our community, friends, and neighbors in a better place than they were when we were founded. Over the past few months, we have been

Top 3 Ways to Optimize Your YouTube Thumbnails

Every day, hundreds of millions of hours of content are watched on YouTube. The question is now how to make your video stand out from the noise and convert the viewer to watch and engage with your video. We’ve created this blog post to outline three things that you can

Facebook vs. YouTube: The Video Marketing Battle

Over the past year, Facebook has become a serious contender against YouTube as a video marketing platform. In August 2014, Facebook overtook YouTube in total number of video views on desktop. It has added new video functionality features, including a Videos tab and the ability to embed Facebook videos on

Top 5 YouTube Analytics to Boost Your ROI

Taking advantage of YouTube analytics can have a hugely positive impact on your ROI and can lead to increases in your conversions and sales. The trick is simply to know what to look for. Don’t be daunted by the thought of unwieldy graphs and numbers. YouTube analytics are highly intuitive

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Your Video Marketing Budget – How to Maximize Your ROI

Allocating money when putting together your marketing budget for the year can be tough – how do you determine what budget will cultivate the right video content mix for your viewers and increase sales? As web video is exploding –in view time, influence, reach – now where many brands are

Mobile Marketing

Mobile has changed everything from the way that we interact with one another to the way that we connect with the web.   Our devices are often the first thing that we reach for in the morning and the last things we put down at night. From texting to streaming

FIM Gives Back – A Day at Hunger Busters

Since Fresh Ink originated, we’ve made supporting great organizations a part of our company philosophy. Every month, we donate a portion of our profits to a charity or organization chosen by one of our Fresh Ink family. In months past, we’ve been a part of giving back to inspiring organizations