Facebook is a critical frontier in the world of marketing. According to Hubspot, 80% of US social network users prefer to connect with brands through Facebook. These connections turn thousand of followers into loyal customers. Since 77% of B2C consumers and 43% of B2B consumers are acquired through Facebook,
To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends. In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most recent site changes YouTube has
‘How-To’ videos can help your brand become a thought leader in the construction industry. We shot this video about “How To Install Fiber Cement Siding” and received over 5,000 organic views! Additionally, organic searches actively engaged Allura, commenting on the video’s helpfulness and asking additional questions. The amazing aspect of ‘how-to’
YouTube keeps its rankings playbook off the record. The platform gives us some hints on what makes some videos rank higher than others, but it’s usually up to experts like Fresh Ink Marketing to crack the code with research and testing. We’ve found that a major factor in obtaining
Think With Google predicts that, by 2017, 74% of all Internet traffic will be come from videos, increasingly on mobile. In fact, mobile watch time on YouTube is already surpassing desktop traffic in 2015. Keeping this in mind, it’s easy to see why now is the time to make sure
At Fresh Ink, we know that giving back through service can help a community to thrive and grow. Part of our company’s mission is to leave our community, friends, and neighbors in a better place than they were when we were founded. Over the past few months, we have been
Every day, hundreds of millions of hours of content are watched on YouTube. The question is now how to make your video stand out from the noise and convert the viewer to watch and engage with your video. We’ve created this blog post to outline three things that you can
Over the past year, Facebook has become a serious contender against YouTube as a video marketing platform. In August 2014, Facebook overtook YouTube in total number of video views on desktop. It has added new video functionality features, including a Videos tab and the ability to embed Facebook videos on
Taking advantage of YouTube analytics can have a hugely positive impact on your ROI and can lead to increases in your conversions and sales. The trick is simply to know what to look for. Don’t be daunted by the thought of unwieldy graphs and numbers. YouTube analytics are highly intuitive
Allocating money when putting together your marketing budget for the year can be tough – how do you determine what budget will cultivate the right video content mix for your viewers and increase sales? As web video is exploding –in view time, influence, reach – now where many brands are
Mobile has changed everything from the way that we interact with one another to the way that we connect with the web. Our devices are often the first thing that we reach for in the morning and the last things we put down at night. From texting to streaming
Since Fresh Ink originated, we’ve made supporting great organizations a part of our company philosophy. Every month, we donate a portion of our profits to a charity or organization chosen by one of our Fresh Ink family. In months past, we’ve been a part of giving back to inspiring organizations
Imagine that it’s a lazy Sunday evening and you are standing in your kitchen, deciding what to make for dinner. If you want to make a new recipe, what are you most likely to do? The first response of many people is to pull out a smartphone or tablet and
What’s the difference between a television advertisement and an online video advertisement? Let statistics tell you. “75% of ad agency executives cited web videos as equally or more effective than traditional TV advertising, direct response or display ads” (eMarketer report). And, to top that, online digital advertising is expected to