Want to drive traffic from YouTube? When crafting YouTube content, most creators automatically assume that their video is the only aspect of uploading that they need to pay attention to. They focus so strongly on creating their video content that they neglect the steps of the video-making process that ensure
At Fresh Ink, we know that giving back through service can help a community to thrive and grow. Part of our company’s mission is to leave our community, friends, and neighbors in a better place than they were when we were founded. Over the past few months, we have been
One of the questions that we are frequently asked by our clients is, “Should we be using YouTube or Vimeo?” This is a great question and something that we can certainly help with. In this post, we’ll break down the pros and cons of each platform to give you
Allocating money when putting together your marketing budget for the year can be tough – how do you determine what budget will cultivate the right video content mix for your viewers and increase sales? As web video is exploding –in view time, influence, reach – now where many brands are
Mobile has changed everything from the way that we interact with one another to the way that we connect with the web. Our devices are often the first thing that we reach for in the morning and the last things we put down at night. From texting to streaming
Since Fresh Ink originated, we’ve made supporting great organizations a part of our company philosophy. Every month, we donate a portion of our profits to a charity or organization chosen by one of our Fresh Ink family. In months past, we’ve been a part of giving back to inspiring organizations
Imagine that it’s a lazy Sunday evening and you are standing in your kitchen, deciding what to make for dinner. If you want to make a new recipe, what are you most likely to do? The first response of many people is to pull out a smartphone or tablet and
Marketing has, for decades upon decades, been the key to building brand awareness. However, recent years have presented a much more modern way to market—involving social media, email campaigns, VIDEO and more approachable websites. Social media alone is scoring big with B2B and B2C companies. 75% of modern marketing teams