Facebook is a critical frontier in the world of marketing. According to Hubspot, 80% of US social network users prefer to connect with brands through Facebook. These connections turn thousand of followers into loyal customers. Since 77% of B2C consumers and 43% of B2B consumers are acquired through Facebook,
Want to drive traffic from YouTube? When crafting YouTube content, most creators automatically assume that their video is the only aspect of uploading that they need to pay attention to. They focus so strongly on creating their video content that they neglect the steps of the video-making process that ensure
To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends. In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most recent site changes YouTube has
Do you remember five years ago when everyone was predicting video was going to be the next new frontier in marketing? Game of Thrones had just released its first season, the Oprah Winfrey show ended after a 25 year run, and we were all Party Rockin along with LMFAO.
‘How-To’ videos can help your brand become a thought leader in the construction industry. We shot this video about “How To Install Fiber Cement Siding” and received over 5,000 organic views! Additionally, organic searches actively engaged Allura, commenting on the video’s helpfulness and asking additional questions. The amazing aspect of ‘how-to’
YouTube keeps its rankings playbook off the record. The platform gives us some hints on what makes some videos rank higher than others, but it’s usually up to experts like Fresh Ink Marketing to crack the code with research and testing. We’ve found that a major factor in obtaining
If you want to stand out amongst your competitors, you need to use engaging video production. Videos are compelling, engaging, and people remember them. The demand for video is skyrocketing. By 2020, 75% of mobile data traffic will be from video content. Information about your brand is what customers
Now that you have a few marketing videos in your repertoire, it’s time to display them in a way that maximizes their visibility and your investment. The best way to do this is to create YouTube playlists for your videos. YouTube playlists do 5 main things for your brand
When it comes to creating successful YouTube content, nothing is accidental. To maximize the success of your videos, you should optimize the body of your videos’ titles, descriptions, and keywords. YouTube is the 2nd largest search engine in the world, coming in only behind Google, its owner. Because of this synergy,
It’s no secret that video can have a great impact on the public’s understanding of your brand and on your ROI. According to a recent article by Digital Sherpa, videos increase the public’s understanding of your brand and products by 74%. Pair that with the fact that more than 100
Think With Google predicts that, by 2017, 74% of all Internet traffic will be come from videos, increasingly on mobile. In fact, mobile watch time on YouTube is already surpassing desktop traffic in 2015. Keeping this in mind, it’s easy to see why now is the time to make sure
Over the past year, Facebook has become a serious contender against YouTube as a video marketing platform. In August 2014, Facebook overtook YouTube in total number of video views on desktop. It has added new video functionality features, including a Videos tab and the ability to embed Facebook videos on
One of the questions that we are frequently asked by our clients is, “Should we be using YouTube or Vimeo?” This is a great question and something that we can certainly help with. In this post, we’ll break down the pros and cons of each platform to give you
Allocating money when putting together your marketing budget for the year can be tough – how do you determine what budget will cultivate the right video content mix for your viewers and increase sales? As web video is exploding –in view time, influence, reach – now where many brands are
Since Fresh Ink originated, we’ve made supporting great organizations a part of our company philosophy. Every month, we donate a portion of our profits to a charity or organization chosen by one of our Fresh Ink family. In months past, we’ve been a part of giving back to inspiring organizations