In today’s evolving marketing landscape, it can be tough to keep up with the ever-growing technologies and platforms in which content is displayed. It’s tough on the mind and on the wallet. Often, we digital marketers feel it’s necessary to create separate campaigns geared towards each specific platform in order
Facebook is a critical frontier in the world of marketing. According to Hubspot, 80% of US social network users prefer to connect with brands through Facebook. These connections turn thousand of followers into loyal customers. Since 77% of B2C consumers and 43% of B2B consumers are acquired through Facebook,
Want to drive traffic from YouTube? When crafting YouTube content, most creators automatically assume that their video is the only aspect of uploading that they need to pay attention to. They focus so strongly on creating their video content that they neglect the steps of the video-making process that ensure
To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends. In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most recent site changes YouTube has
Do you remember five years ago when everyone was predicting video was going to be the next new frontier in marketing? Game of Thrones had just released its first season, the Oprah Winfrey show ended after a 25 year run, and we were all Party Rockin along with LMFAO.
Here at Fresh Ink, we do several things very well. We specialize in the production, optimization, and marketing of beautiful videos. The production aspect of our work is pretty simple to understand. It involves some extensive camera equipment, expert videographers and the keen eye of brilliant creative directors and editors.
If your business is not utilizing YouTube video production to promote your brand, you are doing marketing all wrong. Being a video production business you might think us a little biased, however we have pretty big industry players who agree with us. Google crunched the numbers and the Wall
‘How-To’ videos can help your brand become a thought leader in the construction industry. We shot this video about “How To Install Fiber Cement Siding” and received over 5,000 organic views! Additionally, organic searches actively engaged Allura, commenting on the video’s helpfulness and asking additional questions. The amazing aspect of ‘how-to’
YouTube keeps its rankings playbook off the record. The platform gives us some hints on what makes some videos rank higher than others, but it’s usually up to experts like Fresh Ink Marketing to crack the code with research and testing. We’ve found that a major factor in obtaining
If you want to stand out amongst your competitors, you need to use engaging video production. Videos are compelling, engaging, and people remember them. The demand for video is skyrocketing. By 2020, 75% of mobile data traffic will be from video content. Information about your brand is what customers
YouTube just released an exciting new tool called End Screens. This Youtube tool will make your videos look more professional, and keep viewers watching. They are YouTube’s answer to the question, “Why don’t my annotations work on mobile?” And YouTube’s response to the fact that Interactive Cards are not
Now that you have a few marketing videos in your repertoire, it’s time to display them in a way that maximizes their visibility and your investment. The best way to do this is to create YouTube playlists for your videos. YouTube playlists do 5 main things for your brand
What is the ROI (return on investment) on video marketing campaigns? We’re frequently asked this question by clients when they start their video marketing campaign. They want to know what the direct monetary results will be from their digital marketing efforts. Typically, there’s a misconception that a single video
A tool is only useful when used correctly. We took a look at a tool provided by Youtube to help you improve your videos. Our current analytics obsession at Fresh Ink Marketing is YouTube’s audience retention tool. The tool provides statistics down to the second on what excites and
Join Fresh Ink Marketing for a free online marketing group session covering social media tips and tricks. We welcome all backgrounds and ages including students and graduates. Get more acquainted with marketing through social media, blogging, web design, analytics and more with this free online marketing group. Bring your list of
Most brands aren’t even aware of the fact that they are using video marketing platforms incorrectly. Instead of using YouTube to simply catalog all their video content, YouTube can be used to compliment that content, find new customers with it, and grow an online presence for the brand creating it.
Whenever we work with first-time video clients, we’re invariably asked to recommend some tips for making sure that the shoots run as smoothly as possible. This blog lists some of our tried-and-true methods for making sure that your shoot is a success for you and your company! 1.) Have a Point
People love stories. They are hard-wired into us from our childhoods. They are the way that we relate memories, history, and experiences to each other. They are the best way we have of expressing complex, captivating ideas to one another while creating memorable and impactful content. Stories have been lost
We know how nerve-wracking it can be to do your first on-camera interview. At Fresh Ink, we love to make the process as comfortable and enjoyable as possible. With a little bit of preparation, doing an on-camera interview can be a fun and rewarding experience. Here are our top five
At Fresh Ink, we like to stay ahead of the curve of video marketing with YouTube science. We are constantly researching the latest industry trends to find new, innovative ways to market video content. An integral part of our strategy is YouTube science and optimization. You may already know that YouTube is
It’s no secret that there is power in video to drive sales. Videos build trust with your consumers and make them feel confident in doing business with you. Watch our video showing you the types of videos that your brand can make, then read some of our favorite recommendations
As a video marketing company, prospective clients often ask us how long their videos should be. This is an important question as video length can impact audience retention, which can help or hinder your outreach. Given that, there are several factors that can impact the optimal length of your videos.
Have you even been at the store and debated between two brands for the same product? You held the product, compared ingredients, and then, ultimately judged the product by the look. That, in short, shows the power of strategic typography and design as a branding tool. We’re big believers that
At Fresh Ink, we’re in love with design. The way that you visually brand yourself can sometimes communicate your brand identity better than words can. It’s with this in mind that we say: Don’t be afraid of white space! When many companies design their logos and brand image, they are
When you create a video, there are two types of essential footage. The first kind, the a-roll, is made up of talking-head interviews that provide information for the consumer and introduce key members of your team. The second, the b-roll, is the supplemental footage of your company in action that
Think about your favorite movie quote or speech. What drew you to it? The words certainly played a part, but more likely it was the emotion, the context that really pulled you in and made you listen. Here at Fresh Ink, we think of design as the emotional context of
In the marketing world, the word “brand” is thrown around a lot. It’s used so much that it almost loses its meaning. Due to this, we thought we’d discuss what branding truly is and why should you be paying attention to it. Many people think of branding as a company’s
Music is far more than background noise for your videos. We all love music but sometimes don’t recognize how it can stir our emotions, motivate us, and move us to action. Music has a critical role in creating an engaging video. Here are our reasons why you should pay special
It’s no secret that video can have a great impact on the public’s understanding of your brand and on your ROI. According to a recent article by Digital Sherpa, videos increase the public’s understanding of your brand and products by 74%. Pair that with the fact that more than 100
Think With Google predicts that, by 2017, 74% of all Internet traffic will be come from videos, increasingly on mobile. In fact, mobile watch time on YouTube is already surpassing desktop traffic in 2015. Keeping this in mind, it’s easy to see why now is the time to make sure
At Fresh Ink, we know that giving back through service can help a community to thrive and grow. Part of our company’s mission is to leave our community, friends, and neighbors in a better place than they were when we were founded. Over the past few months, we have been