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Tag: video marketing

Mobile Marketing

Mobile has changed everything from the way that we interact with one another to the way that we connect with the web.   Our devices are often the first thing that we reach for in the morning and the last things we put down at night. From texting to streaming

FIM Gives Back – A Day at Hunger Busters

Since Fresh Ink originated, we’ve made supporting great organizations a part of our company philosophy. Every month, we donate a portion of our profits to a charity or organization chosen by one of our Fresh Ink family. In months past, we’ve been a part of giving back to inspiring organizations


Micro-Moments: Marketing In the Now

Imagine that it’s a lazy Sunday evening and you are standing in your kitchen, deciding what to make for dinner. If you want to make a new recipe, what are you most likely to do? The first response of many people is to pull out a smartphone or tablet and

Matching your Content Mix to your Video Marketing Goal

Making YouTube work for you might be your company’s end goal but as a company this will take more than just creating authentic content. In fact, your goal for YouTube might currently be to increase your viewership and get your company’s name exposure through brand storytelling, but if you’re not moving viewers from

creative brief, project overview, video marketing

Let’s Be Brief: What’s the Importance of a Creative Brief?

Let’s pause for a moment to think about the amount of time spent on coordinating and executing a campaign. Okay, now let’s think about how important it is to organize the content of that campaign to ensure the most efficient and effective outcome. It’s a little overwhelming isn’t it? Well