In today’s evolving marketing landscape, it can be tough to keep up with the ever-growing technologies and platforms in which content is displayed. It’s tough on the mind and on the wallet. Often, we digital marketers feel it’s necessary to create separate campaigns geared towards each specific platform in order
Facebook is a critical frontier in the world of marketing. According to Hubspot, 80% of US social network users prefer to connect with brands through Facebook. These connections turn thousand of followers into loyal customers. Since 77% of B2C consumers and 43% of B2B consumers are acquired through Facebook,
Want to drive traffic from YouTube? When crafting YouTube content, most creators automatically assume that their video is the only aspect of uploading that they need to pay attention to. They focus so strongly on creating their video content that they neglect the steps of the video-making process that ensure
To have successful YouTube Marketing campaigns, you must stay abreast with not only YouTube’s best practices, but also with the latest YouTube trends. In this blog, we will address how you can achieve the specific goals set for your YouTube video and the most recent site changes YouTube has
Here at Fresh Ink, we do several things very well. We specialize in the production, optimization, and marketing of beautiful videos. The production aspect of our work is pretty simple to understand. It involves some extensive camera equipment, expert videographers and the keen eye of brilliant creative directors and editors.
If your business is not utilizing YouTube video production to promote your brand, you are doing marketing all wrong. Being a video production business you might think us a little biased, however we have pretty big industry players who agree with us. Google crunched the numbers and the Wall
If you want to stand out amongst your competitors, you need to use engaging video production. Videos are compelling, engaging, and people remember them. The demand for video is skyrocketing. By 2020, 75% of mobile data traffic will be from video content. Information about your brand is what customers
Now that you have a few marketing videos in your repertoire, it’s time to display them in a way that maximizes their visibility and your investment. The best way to do this is to create YouTube playlists for your videos. YouTube playlists do 5 main things for your brand
What is the ROI (return on investment) on video marketing campaigns? We’re frequently asked this question by clients when they start their video marketing campaign. They want to know what the direct monetary results will be from their digital marketing efforts. Typically, there’s a misconception that a single video
A tool is only useful when used correctly. We took a look at a tool provided by Youtube to help you improve your videos. Our current analytics obsession at Fresh Ink Marketing is YouTube’s audience retention tool. The tool provides statistics down to the second on what excites and
When it comes to creating successful YouTube content, nothing is accidental. To maximize the success of your videos, you should optimize the body of your videos’ titles, descriptions, and keywords. YouTube is the 2nd largest search engine in the world, coming in only behind Google, its owner. Because of this synergy,
Most brands aren’t even aware of the fact that they are using video marketing platforms incorrectly. Instead of using YouTube to simply catalog all their video content, YouTube can be used to compliment that content, find new customers with it, and grow an online presence for the brand creating it.
Whenever we work with first-time video clients, we’re invariably asked to recommend some tips for making sure that the shoots run as smoothly as possible. This blog lists some of our tried-and-true methods for making sure that your shoot is a success for you and your company! 1.) Have a Point
People love stories. They are hard-wired into us from our childhoods. They are the way that we relate memories, history, and experiences to each other. They are the best way we have of expressing complex, captivating ideas to one another while creating memorable and impactful content. Stories have been lost
We know how nerve-wracking it can be to do your first on-camera interview. At Fresh Ink, we love to make the process as comfortable and enjoyable as possible. With a little bit of preparation, doing an on-camera interview can be a fun and rewarding experience. Here are our top five
At Fresh Ink, we like to stay ahead of the curve of video marketing with YouTube science. We are constantly researching the latest industry trends to find new, innovative ways to market video content. An integral part of our strategy is YouTube science and optimization. You may already know that YouTube is
It’s no secret that there is power in video to drive sales. Videos build trust with your consumers and make them feel confident in doing business with you. Watch our video showing you the types of videos that your brand can make, then read some of our favorite recommendations
As a video marketing company, prospective clients often ask us how long their videos should be. This is an important question as video length can impact audience retention, which can help or hinder your outreach. Given that, there are several factors that can impact the optimal length of your videos.
Have you even been at the store and debated between two brands for the same product? You held the product, compared ingredients, and then, ultimately judged the product by the look. That, in short, shows the power of strategic typography and design as a branding tool. We’re big believers that
When you create a video, there are two types of essential footage. The first kind, the a-roll, is made up of talking-head interviews that provide information for the consumer and introduce key members of your team. The second, the b-roll, is the supplemental footage of your company in action that
Music is far more than background noise for your videos. We all love music but sometimes don’t recognize how it can stir our emotions, motivate us, and move us to action. Music has a critical role in creating an engaging video. Here are our reasons why you should pay special
At Fresh Ink, our turnkey production services ensure that we can handle the planning, creation, and marketing of your videos from start to finish. We have your back every step of the way and, to demonstrate, we put together this blog to walk you through our time-tested process.
It’s no secret that video can have a great impact on the public’s understanding of your brand and on your ROI. According to a recent article by Digital Sherpa, videos increase the public’s understanding of your brand and products by 74%. Pair that with the fact that more than 100
Think With Google predicts that, by 2017, 74% of all Internet traffic will be come from videos, increasingly on mobile. In fact, mobile watch time on YouTube is already surpassing desktop traffic in 2015. Keeping this in mind, it’s easy to see why now is the time to make sure
One of the questions that we are frequently asked by our clients is, “Should we be using YouTube or Vimeo?” This is a great question and something that we can certainly help with. In this post, we’ll break down the pros and cons of each platform to give you