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Top Practices for Building Your YouTube Content Strategy

Think With Google predicts that, by 2017, 74% of all Internet traffic will be come from videos, increasingly on mobile. In fact, mobile watch time on YouTube is already surpassing desktop traffic in 2015. Keeping this in mind, it’s easy to see why now is the time to make sure

Web Videos Vs. TV Commercials

What’s the difference between a television advertisement and an online video advertisement? Let statistics tell you. “75% of ad agency executives cited web videos as equally or more effective than traditional TV advertising, direct response or display ads” (eMarketer report). And, to top that, online digital advertising is expected to