Want to drive traffic from YouTube? When crafting YouTube content, most creators automatically assume that their video is the only aspect of uploading that they need to pay attention to. They focus so strongly on creating their video content that they neglect the steps of the video-making process that ensure
‘How-To’ videos can help your brand become a thought leader in the construction industry. We shot this video about “How To Install Fiber Cement Siding” and received over 5,000 organic views! Additionally, organic searches actively engaged Allura, commenting on the video’s helpfulness and asking additional questions. The amazing aspect of ‘how-to’
YouTube keeps its rankings playbook off the record. The platform gives us some hints on what makes some videos rank higher than others, but it’s usually up to experts like Fresh Ink Marketing to crack the code with research and testing. We’ve found that a major factor in obtaining
A tool is only useful when used correctly. We took a look at a tool provided by Youtube to help you improve your videos. Our current analytics obsession at Fresh Ink Marketing is YouTube’s audience retention tool. The tool provides statistics down to the second on what excites and
When it comes to creating successful YouTube content, nothing is accidental. To maximize the success of your videos, you should optimize the body of your videos’ titles, descriptions, and keywords. YouTube is the 2nd largest search engine in the world, coming in only behind Google, its owner. Because of this synergy,
Most brands aren’t even aware of the fact that they are using video marketing platforms incorrectly. Instead of using YouTube to simply catalog all their video content, YouTube can be used to compliment that content, find new customers with it, and grow an online presence for the brand creating it.
At Fresh Ink, we like to stay ahead of the curve of video marketing with YouTube science. We are constantly researching the latest industry trends to find new, innovative ways to market video content. An integral part of our strategy is YouTube science and optimization. You may already know that YouTube is
Over the past year, Facebook has become a serious contender against YouTube as a video marketing platform. In August 2014, Facebook overtook YouTube in total number of video views on desktop. It has added new video functionality features, including a Videos tab and the ability to embed Facebook videos on