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The Fresh Ink Video Process

At Fresh Ink, our turnkey production services ensure that we can handle the planning, creation, and marketing of your videos from start to finish. We have your back every step of the way and, to demonstrate, we put together this blog to walk you through our time-tested process.


When you sign a contract with us, we will handle almost all of the heavy lifting from there on out. If you can name it, we probably do it. We coordinate with you to draft shot sheets down to five-minute increments so that you know exactly what we’ll be shooting and provide you with any necessary interview questions so that you can prep for the shoot in advance. If there are any creative assets needed for your shoot, we send them to you for your approval of their use in the video.

Once we’ve covered all necessary aspects of pre-production, it’s time to shoot your video! We keep the process fun and take steps to make sure that we stay on-schedule to respect your team’s time. We are firm believers that a fun, collaborative atmosphere on set makes your brand and your video shine. Our team of creative professionals works hard to ensure that the shoot exceeds your expectations.

After we’ve wrapped the production stage of the process, our editing process begins. We take all of the interviews, voiceover, scripts, clips, and animation and fuse them to create dynamic, engaging output. We send your video back to you for edits and approval. Once we have a final, approved draft of your project, we will send you final invoice and, upon receiving payment, release the video file to
you for use on your website, social media, and email blasts. The video is now ready to be distributed within your strategy to help you to reach your goals.

fim_vlog-videogfx_videoprocess07We create a seamless process that we’re sure will impress you. Our clients genuinely enjoy the process of working with Fresh Ink andhave said that their experience with us was effortless and enjoyable.

If you’d like to learn more about the FIM process, give us a call or send us an email inquiry. You’ll be glad you did! For more information on the latest trends in video marketing, be sure to check out our other blogs and to subscribe to our YouTube series “The Fresh Take”!