A company profile video is a short synopsis of who your company is, what you do, and the features or benefits you offer. Rather than highlighting one single product you offer, this type of video addresses your brand’s value proposition as a whole. In a perfectly executed company profile video, you are able to streamline your content to address the needs of your customers and express how you are a solution to their problem.
At Fresh Ink, we want to help you create the best videos possible. Therefore, we have compiled three core tips to remember when looking to create a great Company Profile Video.
#1 Keep it Credible
A great corporate profile includes a one-on-one interview with head of the company. Authority and credibility walk hand-in-hand. A personal interview with the president, CEO, or founder or your business lends ample credibility to your brand. Below is an example of one of those videos. We partnered with BMC to highlight the specific values they embody which set their company apart from their competition.
#2 Don’t Forget the B-Roll
When you create a video, there are two types of essential footage. The first kind, the a-roll, is made up of talking-head interviews that provide information for the consumer and introduce key members of your team. The second, the b-roll, is the supplemental footage of your company in action that lays over the audio from the interviews.
B-Roll sounds like it might be a type of sushi, but alas, it is not. Actually B-roll is non-interview footage which supports the overall story being told with engaging imagery. Even if your products aren’t “sexy,” a great producer and videographer can still capture excellent B-roll.
Below is an example of excellent B-roll footage. We partnered with Blaze Equipment, to highlight their expansive inventory of drill rig tooling. The entirety of the video is in fact classified at B-roll footage but even without commentary, the video is extremely entertaining and engaging.
#3 Hire Quality
Lastly, remember quality produces quality. So when shopping for a production agency to capture your Company Profile Video, remember these agencies are professionals who make their living off creating and capturing excellent footage. While Joe-Bob down the road might have a nice camera and has shot some excellent footage of his 5 year old nieces t-ball game, more than likely he is not the best bang for your buck.
A professional production company will be able to produce more than just excellent footage. They will be able to find multiple uses for the same footage, making your advertising dollars stretch. In addition, production companies have the best connections to editors, graphic designers, and audio technicians to ensure your video has a high attention to detail.
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