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Using Video to Drive Sales


It’s no secret that there is power in video to drive sales. Videos build trust with your consumers and make them feel confident in doing business with you. Watch our video showing you the types of videos that your brand can make, then read some of our favorite recommendations for creating video content that helps close sales.

FIM-Blog-VideoForSales-01Define the Problem:

Consumers are increasingly turning to videos to answer questions and solve problems. When you are creating video content, think of the questions that your typical consumers would ask and provide the answers for them. If audiences can come to your videos and find their questions are answered, they will become loyal to your brand.

You’re the Hero:

Now that you’ve begun to answer your customers’ questions and toFIM-Blog-VideoForSales-02 present yourself as a thought leader, it’s time to showcase why consumers should give you their business. Having solved their initial problem, you should now demonstrate how your particular products and services could benefit them by making their lives easier. At the end of the day, the entire process is centered around your potential customers and improving the way that they do business. Present yourself as their solution and you will see an increase in your ROI.

FIM-Blog-VideoForSales-03People Like People:

People trust the reviews that other people give. Any quick look at Yelp or Amazon will show you that people count on the reviews of fellow consumers to help them make a purchasing decision. If you can, it’s a wise decision to create testimonial videos with satisfied customers. We will weave this to build a compelling case of how the viewers can’t be without your product or service. Your customers, speaking candidly and authentically, will build trust with other future consumers and are more likely to be trusted than a company simply promoting itself.

If you’d like to learn more about the video for sales, give us a call or send us an email inquiry. You’ll be glad you did! For more information on the latest trends in video marketing, be sure to check out our other blogs and to subscribe to our YouTube series “The Fresh Take”!